FTBC 2009: Paul Smith Collection
PAUL SMITH TOTE BAG
IN AID OF FASHION TARGETS BREAST CANCER™ IRELAND
In 2009 Brown Thomas teamed up with British designer Paul Smith to create a global exclusive for the 2009 Fashion Targets Breast Cancer Ireland Campaign. The bright multi-coloured canvas tote depicting “Love Paul Smith” retailed at €35 and all proceeds raised went to Action Breast Cancer (a programme of the Irish Cancer Society) and Europa Donna Ireland (raising awareness of breast cancer issues in Ireland). The tote was launched exclusively at Brown Thomas and BT2 stores on Thursday May 7th by Paul Smith himself.